Ever since my internships there, I’ve been impressed with MSFT as a company; especially since Satya has taken over. But that was internal. That was how I felt whilst being there.
What we’re seeing now, (and have started since the release of the Surface Studio) is Microsoft playing Apple’s “cool factor” game. Rather, kicking Apple’s ass in it. The first surface Studio commercial was cool, but the latest set of commercials (specifically, the Surface Pro X one) downright makes me want to use Windows again. That might not happen as long as I’m coding or have to use managed computers (to me, there are still many advantages of OSX that I can’t overlook just yet, such as user experince) but damn this thing is sleek.